swot and pest

S.W.O.T Analysis

S.W.O.T is a acronym for strengths, weaknesses, opportunities and threats. A business uses these to assess their current situation and evaluate if anything needs to be improved. It’s a accurate way of attaining up to date data to possibly create new ideas and improve the business. The strengths section of a SWOT analysis should look inward on an organization. This is the section where Chesterfield college would identify the internal strengths it possesses. The weaknesses section of a SWOT analysis should also look inward on an organization. This is the section where the college should identify the internal weaknesses it faces. The opportunities section of a SWOT analysis should look at the external environment of an organization. The opportunities should entail local to distant factors that could lead to growth or improvement. This is the section where Chesterfield college would identify those opportunities for growth or improvement. The threats section of a SWOT analysis should also look at the external environment of an organization. The threats should entail local to distant factors that could cause atrophy, decline or harm of the organization. This is the section where the college will identify the threats that would harm the college’s current growth or status.

Strengths ·            chesterfield college has a wide variety of courses ·            suits the needs of everybody with different ability classes from disabled to degree level ·            has 3 different campuses making travelling easier and colleges less congested ·            has up to date technology e.g. electronic whiteboards, high number of computers and laptops. ·            low  student teacher ratio ·            experienced and effective faculty teachers ·            low tuition fees

Weaknesses ·            low student parking spaces ·            expensive to keep all 3 campuses running  with low tuition fees ·            costly to have new up to date technology ·            stigma attatched to college when publichire facilities

Opportunities ·            more employers are wanting people with job specific qualifications ·            possibly create more money by hiring out facilities to the public ·            open days so the public can come and see what the college has to offer ·            big rise in tuition fee for universities in the UK, Chesterfield have lower prices students can not afford other university prices ·

Threats ·            rise in tuition fees in other universities may create crowding at chesterfield college ·            recession - people can’t afford to go to college and pay fees ·            open university courses becoming more popular ·            rise in the number of courses that can be taken online, no need to go to college. ·

P.E.S.T Analysis

PESTLE stands for political, economical, sociological and technological. Political factors can have a direct impact on the way business operates. Decisions made by government affect the operations of units within the college to a varying degree. It is crucial to describe the subject for the PEST analysis  clearly so that people, contributing to the analysis, and those interpreting the results from PEST analysis, could understand the purpose of the PEST assessment and its implications (Jan, 2002). All businesses are affected by economical factors nationally and globally. Whether an economy is in a boom, recession or recovery will also affect consumer confidence and behaviour. Social factors will include the demographic changes, trends in the way people live, work and think and cultural aspects of the macro environment. New approaches to doing new and old things, and tackling new and old problems do not necessarily involve technical factors, however, technological factors are vital for competitive advantage, and are a major driver of change and efficiency.

Political

·                tuition fee increases - people choose cheaper courses

·                crb checks

·                ofsted

·                P.G.C.E – before anybody can become a teacher they have to take the governments teachers degree.

·                Pension cuts

Economic

·                recession - can people afford to come to college?

·                economic growth - higher numbers wanting to join the college

·                lottery funding - new sports equipment

·                school computer vouchers from supermarkets

·                cutbacks - resources?

Social

·         5 fruit and veg a day

·         Local facility hire - bringing in extra money

·         Tax

Technological

·         Electronic whiteboards -

·         Electronic registers - quicker and more accurate, easy to change.

·         Computers